AUSTIN, Texas — Avoiding Elon Musk can seem difficult these days, especially if you live in central Texas near Tesla and other companies run by the billionaire.
And as if that wasn’t enough, self-proclaimed “massive Elon fans” are driving a giant sculpture of Musk’s face – on the body of a goat riding a rocket – around the Austin area.
The sculpture’s owners run a cryptocurrency company called Elon Goat Token and say it is designed to honor Musk’s contribution to cryptocurrency. The sculpture is meant to symbolize that Musk is the GOAT – an acronym for Greatest Of All Time – which is why the billionaire’s head is on the body of a goat.
Sitting on the back of a semi-trailer, it’s more than 30 feet long, 20 feet tall, and Musk’s head, which wears a Dogecoin necklace, is about 6 feet tall. The sculpture also includes elements such as simulated rocket fire, smoke, lasers, and lighting.
To market and promote the cryptocurrency platform, Elon Goat token holders hope to personally present the statue to Musk.
While there’s no telling Musk will accept the sculpture, the owners hope to deliver it to Tesla headquarters on Saturday after a corporate event, “GOATSgiving,” a gathering for fans of Musk and cryptocurrency. Participants are also invited to join the delivery.
Musk has yet to confirm he’s aware of the statue or say if he’ll be in Austin that day.
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Richard Latimer, co-founder of Elon Goat Token, said the sculpture caused a lot of buzz and served well with the marketing goal of “just being crazy and out there”.
“We dedicated the statue (Elon Musk) because he championed crypto at a good point and blew everything up. With everything he’s done with (cryptocurrencies) Doge and Baby Doge and a bunch of other coins, we decided why not do the same but really go out there and do anything and bring him something,” Latimer said.
Its creators say the memorial to Musk cost $600,000 to build. The project was primarily funded by cryptocurrency transaction fees and funds from members of the cryptocurrency community, the company’s founders said.
What is an Elon Goat Token?
Cryptocurrency is a type of digital asset that can be used for online payments and can come in a variety of forms, each with different values, from bitcoin to dogecoin, a type of meme coin that Musk is very fond of.
The billionaire first backed bitcoin in 2021 when he bought $1.5 billion worth of bitcoin through Tesla, although the company sold most of it earlier this year. Musk has since become more interested in Dogecoin, which is based on the Shiba Inu meme, and occasionally tweets about cryptocurrency.
How did Elon Musk’s sculpture come about?
Ashley Sansalone, one of the crypto firm’s founders, said that the project started after he was asked to advise an Elon NFT project, which led to the idea of building a physical monument of the Elon GOAT NFT project.
After consulting a designer in California, they decided that putting it on a trailer made the most sense. Since the statue is posable, Sansalone said it made sense to just drive it over to Musk.
Construction on the sculpture began about a year ago, and before coming to Austin, it toured a number of states including Arizona, Washington and California.
Sansalone said most people who see the sculpture in person have had positive reactions, although he acknowledged the statue has received some negative comments online from people he said are “anti-capitalism or anti-Elon.”
“We started a token project around it and built a community around it. And it’s just been a really fun, interesting journey, to say the least,” said Sansalone.